Georgia Injury Law Blog
In 2017, 40% of automobile marketing focused on the performance or speed of the cars. According to the Insurance Institute for Highway Safety, such promotion of speeds can undermine efforts towards reducing car accidents numbers resulting in a significant number of personal injuries and wrongful deaths.
According to the analysis, the percentage of automobile marketing that focuses on performance has not budged much over the past few decades. In 1998, for instance, as much as half of all automobile marketing efforts focused on the speed of the vehicle while in 2017, that number had dropped to 40%. Clearly, automobile manufacturers continue to feel comfortable emphasizing the performance and speed of these vehicles. Unfortunately, when it comes to automobiles and their features, a clip of a speeding car is not just another advertisement. Rather, it can encourage motorists to engage in dangerous and risky driving behaviors like driving at high speeds.
Every year, as many as 12,000 people are killed in auto accidents caused directly by a speeding driver. More than 300,000 people are injured in such accidents. The number of people being injured and killed in speeding- related car accidents has increased over the past few years with a spike during the pandemic. During those months when lockdowns ensured fewer vehicles on the road, too many motorists drove at high speeds, complacent in the knowledge that they would not be cited for speeding violations. Unfortunately, those behaviors have continued even after the pandemic ended and traffic volumes went back to normal.