Georgia Injury Law Blog
The use of interventions including financial incentives, goals and social competition can significantly help reduce the incidence of distracted driving on our streets.
Distracted driving causes thousands of car accidents in the metro Atlanta region every year. A new study proves that different interventions could be used to help bring about changes in driver behaviors, resulting in motorists being less likely to reach out for their cell phones while driving.
The study was conducted by an insurance provider and divided more than 1500 participants into 5 groups. The first group was the control group which only received information about the dangers of using a handheld cell phone while driving. Group 2 was given a free phone mount, while group 3 was given habit formation tips over a period of several weeks. Groups 4 and 5 were sent text messages about their performance on handheld cell phone use goals, and were given the chance to win or lose points based on their usage. Participants in group 5 were also given the chance to share in a $2000 prize if they met their goals.